Because, as you’ve probably found,
there are tasks to which
your usual agencies are unsuited.

We bring high-level strategic and creative skills to those projects that are too small, time-constrained or unglamorous for the big agencies, and too complex, cross-disciplinary or conceptual for the specialists.

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Integrated product launch campaign
SERVICES: Media planning. Concept development. Copywriting. Art direction. Design and layout. Product photography. Retouching. Print and digital production.
DELIVERABLES: Print advertising. Digital advertising. Brochure/inserts. eDM. Website.

When you want a B2B campaign that connects across multiple target markets.

For example: the launch campaign for Toshiba’s new X20 convertible notebook/tablet targeted the C-suite, SMB owners and IT decision makers and influencers. It extended from advertising and inserts across the AFR’s premium print and online platforms through to tightly targeted media reaching the channel and specific vertical markets and influencer groups.

Collateral refresh and tone-of-voice development
SERVICES: Concept development. Copywriting. Art direction. Design and layout. Retouching. Print production.
DELIVERABLES: Dealer brochures.

When you have a distinctive brand and you want your collateral to express it.

For example: Harley-Davidson produces seasonal clothing lines and supports them with dealer brochures. We were briefed to completely refresh the layout, design and copy style so these quarterly pieces better expressed the spirit of the Harley brand and resonated with the type of folks who ride those big V-twins.

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Insight-driven integrated campaign talking to financial advisers and investors
SERVICES: Communications strategy. Concept development. Copywriting. Art direction. Design and layout. Print and digital production.
DELIVERABLES: Booklet. DM. eDM. Digital advertising. Website.

When you have a dauntingly technical, specialised or complex story to tell.

For example: Bentham is a fund manager that invests in global credit markets, a relatively unknown asset class compared to equities, cash and property. We developed a concept that challenged the conventional wisdom, helping Bentham stand out in a crowded category and positioning their funds in the minds of financial advisers and investors.

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Integrated campaign talking to school leavers
SERVICES: Communications strategy. Concept development. Copywriting. Art direction. Design and layout. Retouching. Print and promotion production.
DELIVERABLES: Expo booth backgrounds and banners. Brochures. Promotional flyers. Posters. Experiential activations. Staff t-shirts. Premiums.

When you need to develop a multi-channel campaign in a tight time-frame.

For example: Think Education had a tight time-frame and a major education expo deadline. They needed everything from signage and experiential ideas to course guides and merchandise. Oh, and a concept that repositioned the brand, and a new look and feel. We delivered.

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Insight-driven integrated campaign talking to high school teachers, principals and IT decision makers
SERVICES: Communications strategy. Concept development. Copywriting. Art direction. Design and layout. Illustration. Retouching. Print, digital and video production.
DELIVERABLES: Video. DM. Brochure/insert. Print advertising. Website.

When you want to connect on a deeper level with key verticals.

For example: Toshiba wanted to target the education market with a new 2-in-1 convertible notebook. We developed a breakthrough strategy based on a fresh insight into the challenges faced by teachers and students using traditional notebooks in subjects like maths, science, music and engineering. It rolled out via DM, video and online channels.

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Brand identity development and integrated product launch campaign
SERVICES: Identity development. Concept development. Copywriting. Design and layout. Retouching. Print production.
DELIVERABLES: Name. Logo. Tagline. Stationery. Digital advertising. Print advertising. Website. eDM. Newsletters. Postcards and flyers.

When you have a new product, multiple audiences and a limited budget.

For example: Our client pioneered the fitness cruise and briefed us to launch it to the travel trade, the fitness industry and to consumers. We developed an umbrella brand name and corporate identity for the travel group, and a cut-through creative concept for the product. The package rolled out in print, brochures, DM, online and e-newsletters.

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Insight-driven integrated fundraising campaign
SERVICES: Communications strategy. Concept development. Copywriting. Art direction. Design and layout. Illustration. Print production.
DELIVERABLES: Brochures. DM. Letterbox inserts. Posters. Print advertising. T-shirts.

When you need to fundraise for a problem that no one realises exists.

For example: Centennial Parklands wanted to raise money to fund a tree replacement program. Park users were seen as most likely to provide support, but research revealed they believed the government took care of everything. We developed a concept grounded in the language of a medical emergency to puncture the complacency and drive behaviour change.

CLIENTS WE'VE WORKED WITH.
YOU'VE SEEN SOME OF THE WORK. HERE'S THE EXPERIENCE.
We’re generalists, so we’ve worked on everything from airlines, banks and cars to wine, x-ray machines and yoghurt. One day, we hope to work for a zoo, so we can add ‘z’ to the list. The point? Firstly, that lessons from one category can provide fresh perspectives on another. Secondly, we’re used to steep learning curves. We know how to get up to speed quickly in a new category. How do we define ‘up to speed’? The point where we can start generating relevant suggestions and intelligent ideas that make sense to you, your stakeholders and your target audiences.
Experience
A FEW WORDS ON WRITING.
Copywriting is one of our core skills. Good writing is good thinking, and it underpins our approach to strategy, powers our concept development process and provides a polished core for all the content we create. If you also share our aversion to misplaced apostrophe’s (gotcha!), tangled thinking and sent-before-spell-checking emails, you could add this to your list of reasons to make us your other agency.

LAYERS: GOOD IN CAKES, NOT IN AGENCIES.

Staff
We aim to keep the lines of communication short. That’s why we use project teams led by senior people. This helps eliminate layers and avoid misunderstandings. It’s also why the creatives come to all the main meetings. We think it’s important they’re exposed to your thoughts, insights and feedback. It also ensures they’re aligned with your objectives, take full ownership of the problem, and have a personal interest in solving it in a way that is good for your brand, your business and your career.
HERE TODAY. HERE TOMORROW, AS WELL.
Vitamin X was founded 12 years ago. The business is led by senior creatives supported by design, digital and delivery teams. Everyone’s here for the long haul, so the folks you meet today will be the ones who work on your projects tomorrow. If you’re tired of staff-churn, or of agencies over-reliant on inexperienced juniors, the time you invest in briefing us today could pay dividends for years.
Alex France

Alex France

Creative Partner / Managing Director

Alex is an award-winning copywriter, creative director and strategist. Before starting Vitamin X, he spent 10 years in the creative departments of leading agencies in Sydney (The Ball partnership, EURO RSCG) and Hong Kong (Bates), followed by 5 years as senior writer at Bevins, the most renowned copy-led agency of its time. He has worked on a broad range of categories, from alcoholic beverages, cars and over-the-counter drugs to environmental organisations, financial services and government departments. Alex has also lectured on copywriting at AWARDCRAFT, and contributed opinion pieces to Mumbrella and Marketing magazine.

Tania Viskovich

Tania Viskovich

Creative Partner / Creative Director

Tania has over 20 years experience as a designer, illustrator, art director and creative director. She worked in a string of leading design, advertising and through-the-line agencies in Auckland, Sydney (George Patterson Bates, The Marketing Store Worldwide, Mojo) and Hong Kong (Lintas, EURO RSCG) before launching Vitamin X. She’s built and led creative departments, won a wall-full of international awards, and worked for clients ranging from Acer, HongkongBank and Fortune to Prudential, Peugeot and Smith’s. She has also studied psychology, dropped into a 10-foot wave, trekked to Annapurna Base Camp and been rated the best female skateboarder of her generation in New Zealand.

Elizabeth Macdonald

Elizabeth Macdonald

Senior Project Manager

Elizabeth has a Bachelor of Commerce (Marketing) from the globally-ranked Sauder School of Business at the University of British Columbia. She has 12 years’ experience in branding, digital and advertising agencies in Canada and Australia, with a skill set that spans brand strategy, client service, project management, new product development and production. She’s a results-focused project manager and insightful strategic thinker, with a proven ability to plan and deliver multi-channel campaigns extending across online and traditional media.

Alex Francisco

Alex Francisco

Senior Digital Designer

Alex holds a bachelor degree in social communications (major in advertising) from the Methodist University of Sao Paulo, Brazil, and an advanced diploma in communication design from the Billy Blue College of Design in Sydney. With 11 years’ experience in digital and design agencies, he’s worked across all areas of communication, from integrated campaigns and sales promotions to digital strategy and website design. He has specialist skills in information architecture, user experience and interface design, digital development, SEO, social media and content development.

NOT ANOTHER LIST OF CAPABILITIES.
Did we mention that we’re generalists? Probably easier to list what we haven’t done: skywriting (one day...). The point is that we can bring brand-aligned strategic and creative thinking to any element in the marketing mix, from DM and design projects to sales promotions and collateral. If the brief is more open, we don’t let a specialisation drive our suggestions. Instead, we use whatever tools are most likely to leverage the budget. We take a high level view, and then bring in specialists as and when required. This means we’re not just media agnostic, we’re technique and technology agnostic as well.
Fig 1
AFTER ALL THAT TALK, SOME REACTION.
Vitamin X

We felt a frisson of delight when a campaign we developed for New Scientist was selected by a panel of well-credentialled marketers, researchers and strategists as a finalist in the 2016 MSIX awards. The MSIX Conference was set up to showcase the rapidly evolving convergence of science and marketing, and the awards recognise work at the forefront of this. The insights emerging from the behavioural sciences help take some of the guesswork out of developing a brief and provide a fantastic springboard for creative development. If you'd like to bring a bit more science to your marketing methods, we're keen to assist.

WHAT NOW?
We’re on the ball, up to speed and ready to go. If you’re a CMO with a small but important project, or a brand manager with a deadline, or you’ve been let down by what you’ve seen from someone else, we’re a low risk / high return option. Sure, we’d love a long-term relationship. But we’re happy to start with a project, and if we can help you out of a tight spot at the same time, all the better.
CONTACT US.
Probably best to start with a call to Elizabeth on (02) 9388 0411 or (612) 9388 0411 if you're calling from overseas. Or you’re welcome to send an email: create@vitaminx.com.au.
Vitamin X Creative
1st Floor / 127 Bondi Road, Bondi, NSW 2026.
(enter off Ocean Street)
[t] 02 9388 0411
[e] create@vitaminx.com.au
Vitamin X Creative Map